Vanessa Baker is Head of Partner Social Advocacy at Tribal Impact. She has spent 20+ years in B2B Marketing in EMEA based roles. These have all been in the technology industry working for SITEL, StorageTek, Hitachi Vantara and she is now loving her current role at Tribal Impact.
Vanessa is accountable for working with B2B technology organisations to support their channel partner ecosystem in adopting a digital inbound approach to sales and marketing. She is passionate about building strong relationships with partners and enabling them to reach their revenue goals through a number of initiatives such as social selling, account-based marketing, social media and content marketing.
With a firm belief that a data-driven approach is the key to retaining and acquiring customers, Vanessa also advocates that all marketing activities should be closely aligned to the overall business goals, striving to tie marketing ROI back to revenue growth.